Gala Coral

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Gala Coral Group: E-Commerce Division Vacancies

HEAD OF GAMING MARKETING

SALARY & BENEFITS: Competitive
Based in Woking, Surrey

THE OPPORTUNITY:

The Gala Coral Group is Europe’s largest integrated betting and gaming company, employing around 20,000 employees. As well as over 1,500 betting offices, bingo clubs and casinos, we have a significant online presence in the UK and throughout Europe.

Due to substantial growth in our online offer, the E-Commerce Division currently has an excellent opportunity for a Head of Gaming Marketing. You will be supporting the Head of Marketing in the development and execution of budgeted marketing plans to meet the business objectives on Galacasino.co.uk, Eurobet.com, Casino and Poker.

Responsibilities include:

Working closely with the Gaming Operations teams to direct and support development of effective and profitable product and customer promotions
Working with the Design, Graphics and Website development teams to drive website development, and ensure graphical support needs are met and meet brand requirements and objectives
With the Sponsorship Marketing Manager, ensuring the smooth running of the Great British Poker Tour, to meet all acquisition, branding and logistical objectives, and deliver a high quality and profitable event
In association with the CRM team, directing customer communications, customer segmentation and lifestage management, and customer group management
With the Gaming Marketing Executive, managing customer acquisition through external advertising (on- and offline), in-casino acquisition and customer cross-selling, to meet acquisition volumes and target CPDs
With the Affiliate Executive, directing the development of affiliate business
With the Gaming Content Manager, oversee the effective and accurate trafficking of website content for our gaming products and the implementation of customer tracking and website analytics tools.
Managing and briefing external agencies to support customer acquisition, retention and brand development
Managing a team of four covering marketing promotions, acquisition, affiliates and website content

THE CANDIDATE:

The successful candidate will have experience at a senior/managerial level in consumer marketing particularly in the area of acquisition, customer retention and brand development.

You will also need to demonstrate clear examples of success within the following areas:

Customer acquisition through a variety of channels, online and offline
Customer retention & reactivation
Team leadership
Budget management
Customer contact strategies
Reporting and optimisation
Marketing innovation

Either E-commerce marketing experience and/or previous work within betting and gaming, is a strong preference.

HOW TO APPLY

If you are interested in applying for this role, please forward your CV and a covering letter including salary expectations to human.resources@galacoral.com.

Alternatively, you can post or fax your application to:
The Recruitment Officer, HR Department, Eurobet House, 10 - 24 Church Street West, Woking, Surrey, GU21 6HT, Facsimile: +44 (0) 1483 722-979

Gala Coral Group respects and encourages the diversity of our employees. We believe that behaving in a socially responsible manner is key to our business success.